Privacy Policy

1. Overview & Scope

Welcome to Puzzle Block Color ("the App", "the Game"), published and operated by Gourav Choudhury ("Developer", "we", "us", "our"). We are dedicated to respecting and safeguarding the personal privacy of all users who install our application or visit this website.

This Privacy Policy explains how data is collected, used, processed, and secured when you play Puzzle Block Color on your Android device (Package ID: com.mounts.game) installed via the Google Play Store. This policy complies with the Google Play Developer Program Policies, Google Play Data Safety Standards, Google AdMob Publisher Policies, and European regulatory standards including the General Data Protection Regulation (GDPR).

2. Exclusive Google Play Store Distribution (No Native / APK Installs)

To guarantee software integrity and protect our users from tampered builds, spyware, or modified ad SDKs, Puzzle Block Color is distributed exclusively through the official Google Play Store:

3. Information We Collect and Process

To deliver smooth gameplay and support free distribution through non-intrusive mobile advertising, certain technical information is processed:

A. Technical & Device Information

• Device Attributes: Device model, manufacturer, Android OS version, screen resolution, locale, and connection type (Wi-Fi or mobile data).
• Approximate Geographic Location: Derived solely from truncated IP addresses at the regional or country level to deliver localized ad campaigns and comply with geographical serving restrictions. We do NOT access precise GPS location.
• Advertising Identifier (AAID / AD_ID): On devices running Android 13 or newer, the App declares the standard com.google.android.gms.permission.AD_ID permission to allow the Google Mobile Ads SDK to serve frequency-capped, fraud-protected, or interest-based ads according to your device preferences.

B. Local Gameplay Data (Stored Locally on Device)

• Game Progress: High score, total lines cleared, stars, and audio preference settings.
• This data is stored solely in local device storage (Android SharedPreferences / local WebStorage) and is never transmitted to or retained on remote developer servers.

C. Crash & Ad Serving Diagnostics

• Non-identifiable error logs (such as AdMob LoadAdError response codes and crash trace summaries) used strictly for debugging app crashes and fixing compatibility issues.

4. Third-Party Services & Google AdMob

Puzzle Block Color integrates trusted third-party software development kits (SDKs) provided by Google to facilitate advertising monetization and consent management:

A. Google Mobile Ads (AdMob) SDK

We use Google AdMob (Publisher ID: pub-1786382982859399) to display banner ads, interstitial transition ads, and optional rewarded video ads (which reward players with game items such as revives). AdMob may use device identifiers, cookies, and network data to provide measurement, fraud detection, and targeted advertising where permitted.

For more details regarding Google's data practices, please review:

• How Google uses information from sites or apps that use our services
• Google Privacy Policy
• AdMob and Google Play Policy Disclosures

B. Google User Messaging Platform (UMP) SDK

In compliance with European Union, UK, and Swiss regulations, the App utilizes Google's UMP SDK implementing the IAB Europe Transparency and Consent Framework (TCF v2.2). This framework presents a transparent consent dialogue enabling users in eligible regions to accept, reject, or customize their advertising and data processing preferences.

5. Google Play Data Safety Summary

In accordance with Google Play's Data Safety declaration requirements, below is a clear disclosure of how data is handled by the App:

6. Children's Privacy (COPPA & Google Play Families Policy)

Puzzle Block Color is designed as a casual, brain-training puzzle game suitable for general audiences of all ages:

• We do not intentionally solicit, collect, or store personal information from children under the age of 13 (or under 16 in applicable European jurisdictions) in compliance with the U.S. Children’s Online Privacy Protection Act (COPPA) and the Google Play Families Policy.
• Ad requests made from accounts designated as child-directed or underage are configured to request non-personalized ads and disable interest-based profiling.
• If a parent or legal guardian discovers that their child has provided personal information to us, please contact us immediately at dheeraj@mounts.in and we will take immediate corrective action to delete any such information.

7. European Privacy Rights (GDPR & UK GDPR)

If you reside in the European Economic Area (EEA), United Kingdom, or Switzerland, the General Data Protection Regulation gives you specific rights concerning your personal information:

• Legal Bases for Processing: We and our third-party advertising partners process data based upon your explicit Consent (obtained through the Google UMP consent banner) and our Legitimate Interests (preventing ad fraud, measuring app stability, and debugging crash reports).
• Your Statutory Rights: You possess the right to access, rectify, restrict, or erase any personal data held about you, as well as the right to data portability and the right to withdraw your consent at any time without affecting the lawfulness of processing before withdrawal.
• Withdrawing Consent: You can modify or withdraw your advertising consent preferences at any time through the in-game settings or by clearing the App's storage cache.

8. United States Privacy Disclosures (CCPA / CPRA)

For residents of California, Virginia, Colorado, Connecticut, and other states with enacted comprehensive privacy laws:

• We do not "sell" your personal information in exchange for monetary compensation.
• Under definitions that classify digital cross-context advertising as "sharing" or "targeted advertising", third-party ad networks (Google AdMob) may collect device identifiers.
• You have the right to opt-out of such sharing at any time using your device settings as detailed in Section 9 below.
• We will never discriminate against you or diminish your puzzle gameplay experience for exercising your statutory privacy rights.

9. How to Opt-Out of Personalized Advertising

You maintain complete control over advertising identifiers on your Android device. To reset your advertising ID or opt out of personalized ads entirely:

When you delete or reset your advertising ID, ads will still be displayed in Puzzle Block Color to support the free game, but they will be contextual rather than personalized.

10. Data Retention and Account/Data Deletion Requests

Because Puzzle Block Color does not require an account or store personal profiles on remote servers, gameplay data lives exclusively on your local device.

• Deleting Local Data: You can instantly wipe all local game scores, stars, and cached settings by going to your Android device Settings → Apps → Puzzle Block Color → Storage → Clear Data, or by simply uninstalling the application.
• Direct Data Inquiry: If you wish to submit a formal inquiry, privacy question, or data deletion request, you can contact our privacy officer directly by emailing dheeraj@mounts.in with the subject line "Privacy Data Request - Puzzle Block Color". We will acknowledge and process your request within 30 days free of charge.

11. Developer & Contact Information

If you have any questions, suggestions, or concerns regarding this Privacy Policy or our data handling practices, please contact us:

We may periodically update this policy to reflect enhancements in our game or updates to regulatory requirements. Revisions become effective immediately upon posting to this URL.